The Internet and Consumer Choice
The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions.
Numbers, Facts and Trends Shaping Your World
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Search results for: “newspaper”
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Section II: The Changing Media Environment
Journalists express generally positive opinions about technology-driven changes in news production and delivery. By and large, they are most positive about the changes that give a reader or viewer more news choices and input, but that do not compromise the journalist’s role as the key provider and interpreter of news. Indeed, most journalists still see […]
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Conclusion
The role of online information in how people buy products is not always consistent with expectations. This concluding section discusses how online resources fit, or don’t fit, into people’s shopping patterns. The internet plays a central role for enjoying music after purchase, but it plays a lesser role in the music people choose and how […]
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Less News is Good News for McCain
Summary of Findings John McCain’s campaign for president has been flying under the news media’s radar since he sewed up the Republican nomination in early March. In recent weeks, he has received less news coverage – and has been consistently less visible to the public – than either Barack Obama or Hillary Clinton. Nonetheless, far […]
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Democratic Campaign Taking a Toll on Both Obama and Clinton
Summary of Findings Over the past six weeks the intense, and often negative, contest between Obama and Clinton has dominated media coverage of the campaign as well as public attention. And over this period, more Americans have consistently said their views of Obama and Clinton have become less favorable, rather than more favorable, in recent […]
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Buying a cell phone and online resources
Introduction Cell phones have become a staple for many Americans, with 78% of adults now having one, up from 21% in 1996. With many cell phone allowing users to have free or low-cost upgrades of phones every 24 months, decisions on new cell phone purchases periodically face users. In this survey, 39% of adults said […]
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Campaign News Interest Dips
Summary of Findings With the presidential campaign in something of a lull, public interest in campaign news has declined. Last week, 33% of the public paid very close attention to campaign news, down from 44% in mid-February. Public interest in the campaign, which had consistently surpassed attentiveness to previous presidential contests, is now comparable to […]
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More Americans View Campaign As Too Negative
Summary of Findings Interest in what the public perceives as an excessively negative presidential campaign declined in the days leading up to the Pennsylvania primary. Just 29% of Americans say they paid very close attention to news about the presidential campaign last week, the lowest percentage recorded since December 2007. By comparison, 43% said they […]
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Introduction
Buying goods and services is at once simpler and more demanding in the digital age. A few years ago, the act of buying something usually meant going to a store and seeing whether what you wanted was available or whether a close substitute would suffice. Perhaps a customer came to the store armed with information […]
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Financial Woes Now Overshadow All Other Concerns for Journalists
Summary of Findings The financial crisis facing news organizations is so grave that it is now overshadowing concerns about the quality of news coverage, the flagging credibility of the news media, and other problems that have been very much on the minds of journalists over the past decade. An ever larger majority of journalists at […]