Numbers, Facts and Trends Shaping Your World

Search results for: “newspaper”


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    1. The American public shows mixed familiarity with new and evolving forms of news

    One major challenge researchers may encounter in designing surveys about news consumption: Does the U.S. public understand the range of concepts being measured – concepts that are constantly evolving as news organizations adapt to the ever-changing digital landscape? This chapter examines this question from several angles, including the public’s overall familiarity with – and use […]

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    3. The promise and pitfalls of using passive data to measure online news consumption

    Given the challenges of survey research detailed above, it is worth considering other approaches to measuring news consumption – especially when it comes to getting news online. One possibility is so-called “passive” data, in which respondents’ online activity is recorded automatically by a computer tracker. Several vendors now offer these types of panels: They recruit […]

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