Numbers, Facts and Trends Shaping Your World
The following selection of responses covers some of the more panoramic and incisive big ideas shared by several dozen of the 862 thought leaders participating in this canvassing. This is the fork in the road where people can choose a better future – or a downward path Mark Davis, associate professor of media and communications […]
Unprecedented national news events, a sharp and sometimes hostile political divide, and polarized news streams created a ripe environment for misinformation and made-up news in 2020. The truth surrounding the two intense, yearlong storylines – the coronavirus pandemic and the presidential election – was often a matter of dispute, whether due to genuine confusion or […]
One major challenge researchers may encounter in designing surveys about news consumption: Does the U.S. public understand the range of concepts being measured – concepts that are constantly evolving as news organizations adapt to the ever-changing digital landscape? This chapter examines this question from several angles, including the public’s overall familiarity with – and use […]
Given the challenges of survey research detailed above, it is worth considering other approaches to measuring news consumption – especially when it comes to getting news online. One possibility is so-called “passive” data, in which respondents’ online activity is recorded automatically by a computer tracker. Several vendors now offer these types of panels: They recruit […]