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CONTACT: PEJ Deputy Director Amy Mitchell, Director Tom Rosenstiel at PEJ or Amy Jaick, The Economist Group Communications Manager at 212.641.9834 The Future of Mobile News New Study Finds Half of U.S. Adults Have Mobile Internet – With Big Implications for News October 1, 2012-The percentage of Americans who have mobile internet access has risen […]
For almost everyone, mobile technology is a way to get breaking news. People use both mobile devices (tablets and smartphone) heavily for checking headlines: 57% of tablet news users do so regularly and another 35% sometimes. The pattern is nearly identical on smartphones with 53% regularly checking headlines and 32% doing so sometimes. While headline-checking […]
The analysis in this report is based on a survey conducted June 29-August 8, 2012 among a sample of 9,513 adults, 18 years of age or older. The survey was conducted by GfK Knowledge Networks (KN) among a random sample of households in their nationally representative online research panel. KN panel members are recruited through […]
The prospect of dying has always fascinated, haunted and, ultimately, defined human beings. From the beginnings of civilization, people have contemplated their own mortality – and considered the possibility of immortality.
One of the biggest questions about mobile technology-especially tablets-is whether it would establish or re-establish a deeper relationship for consumers with news content. Past research has found that on desktop and laptop computers, people read or watched quickly, even fleetingly. If the pleasure and convenience of reading on a mobile device that people can hold […]
When is the time of day people consume news? (And by implication, when is the best time for potential advertisers, or political actors, to try to reach mobile news consumers?) Here we find that mobile technology is changing behavior patterns, but in ways that might be more subtle than some might have expected. To begin […]
Depending on the topic, urban residents are more likely to use mobile and online sources; suburbanites are most heavily into social media; and rural residents are more inclined to word of mouth sources
As mobile and digital platforms continue to explode, one set of differences news organizations and advertisers will be interested in are the news habits of those who choose one device over another and those who get news on multiple mobile devices. Already, the data show some clear distinctions. In addition to spending more total time […]