Demographics and News Habits Tablet users tend to be more highly educated and have a higher household income than U.S. adults overall. In addition, more tablet users are in their 30s and 40s than the public overall, and they are more likely to be employed full time. About half, 51%, of tablet users have […]
Much of what drives replacement is the sense that what one is getting in the new form is somehow better than what one got previously-either in the format, function or content itself. Tablet news users were asked to give overall assessments of their news experience on these devices compared with before they had their tablet. […]
This report is based on findings from seven surveys conducted in the summer and early fall of 2011. Tablet Owner Phone Surveys The overall portrait of tablet computer users among the general public is based on aggregated data from five telephone surveys conducted on landlines and cell phones June 30-July 31, 2011 with national samples […]
Overview The local news and information environment is changing in ways that most people believe makes it easier for them to get the specific information they want about their communities. More than half of Americans (55%) say it is easier today to get the local information they want than it was five years ago. Just […]
Introduction Altogether, 43% of Americans age 16 and older have read long-form writing in digital format as of December 2011 – either e-books or newspaper or magazine material in digital form. We get that figure by combining those in the December survey who have read e-books with the 31% of those who regularly read news […]
Reading trends have fluctuated during the decades that polling organizations have been asking questions about Americans’ reading habits, especially when it comes to books. Our survey introduced several new dimensions of this exploration by asking about people’s purposes for reading, by looking at new technology formats, and by paying particular attention to the role of […]
21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.
Citizens’ media habits are surprisingly varied as newspapers, TV, the internet, newsletters, and old-fashioned word-of-mouth compete for attention. Different platforms serve different audience needs.