One of the biggest questions about mobile technology-especially tablets-is whether it would establish or re-establish a deeper relationship for consumers with news content. Past research has found that on desktop and laptop computers, people read or watched quickly, even fleetingly. If the pleasure and convenience of reading on a mobile device that people can hold […]
Depending on the topic, urban residents are more likely to use mobile and online sources; suburbanites are most heavily into social media; and rural residents are more inclined to word of mouth sources
When is the time of day people consume news? (And by implication, when is the best time for potential advertisers, or political actors, to try to reach mobile news consumers?) Here we find that mobile technology is changing behavior patterns, but in ways that might be more subtle than some might have expected. To begin […]
As mobile and digital platforms continue to explode, one set of differences news organizations and advertisers will be interested in are the news habits of those who choose one device over another and those who get news on multiple mobile devices. Already, the data show some clear distinctions. In addition to spending more total time […]
Community Profiles Before examining in depth the local news consumption patterns in different types of communities, it is critical to describe the key demographic differences across their populations. Analysis shows that residents of different size communities differ on a variety of demographic, attitudinal, and behavioral measures included in the survey, many of which may be […]
The percentage of Americans getting news from online and digital sources continues to grow, and that trend has been sustained in the last two years by an increase in the use of mobile devices. The share saying they got news online yesterday is unchanged since 2010, at 34%. However, when those who get news from […]
Most Americans continue to say they enjoy following the news. But the percentage saying they enjoy it “a lot,” while little changed since 2010, is significantly lower today than it was four years ago. Currently, 43% say they enjoy following the news a lot. That compares with 45% two years ago and 52% in 2008, […]
Technology use and gadget ownership The changing reading habits chronicled in our recent reports are intrinsically tied to the new formats and devices on which people read. In our late 2011 national survey, we found that younger Americans have high levels of ownership of mobile devices like cell phones and laptops, especially compared with adults ages 65 […]