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    5. Digital distinctions

    Intentionality matters when it comes to online news consumption: those who seek the news out behave differently than those who stumble into news while doing other things online. Only about a third of digital news consumers (36%) actually prefer the online world as their primary platform for news.

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    1. Pathways to news

    In 2016, Americans express a clear preference for getting their news on a screen – though which screen that is varies. TV remains the dominant screen, followed by digital. Still, TV news use is dramatically lower among younger adults, suggesting further shake-ups to come. TV’s staying power over print is buttressed by the fact that […]

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    3. Users spend more time with content in the morning or late at night

    Mobile technology has allowed consumers to get news anywhere, and at any time, whether at work or home, while commuting or at a sports game. But are there certain times of day when Americans are more apt to engage with longer articles on their phones compared with shorter ones? And how does this match up […]

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    Theme 5: Algorithmic categorizations deepen divides

    Two lines of thinking about societal divisions were embodied in many respondents’ answers. First, they predicted that an algorithm-assisted future will widen the gap between the digitally savvy, who are the most desired customers in the new information ecosystem, and disadvantage those who are not nearly as connected or able to participate. The second observation […]

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    5. On cellphones, return visitors spend more time with articles than visitors overall

    Another question that arises in mobile digital news consumption is how often users return to an article – whether to finish reading it, re-read a portion, share it with a friend or for some other reason. This is again especially pertinent for long-form news, which requires more time to complete. Due to the way users […]

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    1. Public views about Americans’ eating habits

    The American food scene has undergone considerable change over the past two decades. During this period, the public has seen the introduction of genetically modified crops, the mainstreaming of organic foods into America’s supermarkets,[4. numoffset=”4″ Catherine Greene, Seth J. Wechsler, Aaron Adalja and James Hanson, Feb. 2016. “Economic Issues in the Coexistence of Organic, Genetically […]

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    1. Public views about Americans’ eating habits

    The American food scene has undergone considerable change over the past two decades. During this period, the public has seen the introduction of genetically modified crops, the mainstreaming of organic foods into America’s supermarkets,[4. numoffset=”4″ Catherine Greene, Seth J. Wechsler, Aaron Adalja and James Hanson, Feb. 2016. “Economic Issues in the Coexistence of Organic, Genetically […]

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    Methodology

    This study examined anonymized cellphone audience behavioral data collected by the web analytics firm Parse.ly through the lens of engaged time spent with long- versus short-form news articles. The data stem from activity on a mix of general and niche websites that are clients of Parse.ly.[11. numoffset=”11″ Pew Research Center is a customer of Parse.ly, […]