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    Methodology

    The study involved five separate research methodologies in each city, each of which is detailed below. City Selection Process The three cities studied as a part of Local News in a Digital Age are not meant to be representative of the United States as a whole, but rather serve as detailed case studies of local […]

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    Appendix A: Web vs. Total Sample

    This survey was conducted using the American Trends Panel, a nationally representative panel of randomly selected U.S. adults. As with the American public overall, the vast majority of panel members has web access and has opted to take the surveys online. Indeed, data from the survey for the first report in this polarization series, and from […]

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    Appendix B: The News Sources

    In Wave 1 of the American Trends Panel questionnaire, web respondents were asked a series of questions about news sources for information about government and politics. Respondents were first asked whether they have heard of 36 sources. Icons for the sources were arrayed on two screens of 18 sources each, randomized within each screen, as […]

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    Political Polarization & Media Habits

    Liberals and conservatives turn to and trust strikingly different news sources. And across-the-board liberals and conservatives are more likely than others to interact with like-minded individuals.

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    Younger Americans’ Reading Habits and Technology Use

    Reading Habits Our previous research on younger Americans’ reading habits has shown that the youngest age groups are significantly more likely than older adults to read books, including print books; reading and research required for schoolwork contributes to this, along with a decline in overall reading rates for adults ages 65 and older. As a […]

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    5 key findings about digital news audiences

    Web visitors who arrive at news sites by typing in a URL or clicking a bookmark behave quite differently from those who arrive via search engine or social media.

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    News Video on the Web

    Online video is clearly becoming a part of the news media landscape. News is a part of what people watch online, and, more than ever, the public is a part of creating this news. But advertising and revenue opportunities, while they exist, are complicated.

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    Section 1: Media Sources: Distinct Favorites Emerge on the Left and Right

    When it comes to getting news about government and politics, there are stark ideological differences in the sources that online Americans use, as well as in their awareness of and trust in those sources. CNN, Fox News Top List of Main Sources Overall, when respondents are asked what outlet they turn to most often for […]

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