Digital Politics: Pew Research findings on technology and campaign 2012
The growth of social media and the rapid adoption of internet-enabled mobile devices have changed the way Americans engage in the political process.
Numbers, Facts and Trends Shaping Your World
The growth of social media and the rapid adoption of internet-enabled mobile devices have changed the way Americans engage in the political process.
58% of cell owners used their phones for recommendations, reviews, or price comparisons in a physical store this holiday shopping season. Young adults and smartphone owners lead the way.
The well-educated and the well-off are more likely than others to participate in civic life online, just as those groups have always been more likely to be active in politics and community affairs offline.
Mobile phone owners like the convenience and ease of connectivity, but rue that they can be interrupted more easily, have to pay the bills, and face bad connections.
Registered voters on both sides of the political spectrum are using their cell phones to get campaign news, share their views about the candidates and interact with others about political issues
More than half of app users have uninstalled or avoided an app due to concerns about personal information
10% of 2012 presidential campaign donors have contributed via text message or cell phone app.
Aaron Smith will share the Pew Internet Project’s most recent data on the constantly shifting digital ecosystem in the U.S. and highlight some major trends that have emerged since the project’s inception in 1999.
How mobile/social tools are changing the way Americans give to and interact with organizations
52% of adult cell owners use their phones while engaging with televised content; younger audiences are particularly active in these “connected viewing” experiences
1615 L St. NW, Suite 800
Washington, DC 20036
USA
(+1) 202-419-4300 | Main
(+1) 202-857-8562 | Fax
(+1) 202-419-4372 | Media Inquiries
ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.
© 2024 Pew Research Center