Numbers, Facts and Trends Shaping Your World
More than eight in ten Americans ages 16-29 read a book in the past year, and six in ten used their local public library. Many say they are reading more in the era of digital content, especially on their mobile phones and on computers.
Topline The topline is available to download as a PDF here. You can also explore the questions online on the report overview page. Methodology for April 2012 tracking survey This report is based on the findings of a survey on Americans’ use of the internet. The results in this report are based on data from […]
Almost half of adult cell phone owners (and three-quarters of smartphone owners) use their phones to get real-time location-based information Almost three-quarters (74%) of smartphone users use their phones to get directions or recommendations based on their current location, up from 55% in May 2011. This works out to 41% of all adults (23% in […]
About this study This report is based on the findings of a survey on Americans’ use of the internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from March 15 to April 3, 2012, among a sample of 2,254 adults, age 18 and older. […]
Almost one in five adult smartphone owners use geosocial services Some 18% of smartphone owners use geosocial or “check-in” services like Foursquare, up from 12% in May 2011. This works out to 10% of all adults (up from 4% in May 2011). While there are still some differences in geosocial use among smartphone owners of […]
How patrons’ book-borrowing habits are changing The findings reported in this chapter come entirely from the online canvassings of patrons and librarians. The patron respondents in our opt-in sample were frequent visitors of both their library’s physical branch and website. They use their library’s website regularly to reserve books and download e-books, while physical branches […]
Respondents’ thoughts About half of survey respondents selected the more upbeat scenario positing that a significant number of the features of the Home of the Future might finally arrive by 2020. The respondents who said the scenario will not unfold by 2020 said it is still too soon for smart systems to become deeply rooted […]