Digital Divides and Bridges: Technology Use Among Youth
Amanda Lenhart spoke about the demographic differences among groups of youth in their adoption, use, and experiences with technology and social media.
Numbers, Facts and Trends Shaping Your World
Respondents’ thoughts About half of survey respondents selected the more upbeat scenario positing that a significant number of the features of the Home of the Future might finally arrive by 2020. The respondents who said the scenario will not unfold by 2020 said it is still too soon for smart systems to become deeply rooted […]
Reading trends have fluctuated during the decades that polling organizations have been asking questions about Americans’ reading habits, especially when it comes to books. Our survey introduced several new dimensions of this exploration by asking about people’s purposes for reading, by looking at new technology formats, and by paying particular attention to the role of […]
Respondents’ thoughts Hyperconnected. Always on. These terms have been invented to describe the environment created when people are linked continuously through tech devices to other humans and to global intelligence. Teens and young adults have been at the forefront of the rapid adoption of the mobile internet and the always-on lifestyle it has made possible. […]
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
Overview As President Obama begins to draw down U.S. forces in Afghanistan, most Americans continue to say that government support for troops returning from war is falling short. The public remains divided over whether the American people give enough support to soldiers who have served in Iraq and Afghanistan. Opinions on this tilt more negative, […]