Numbers, Facts and Trends Shaping Your World

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    Other Important Findings and Analyses

    Digital Divides While 18% of all Americans say they went online for news about campaign 2000, that figure rises to 28% among those who voted on Nov. 7. Similar questions asked of voters on the Pew Research Center Post-Election Poll and the Voter News Service exit polls found a comparable 30% saying they got news […]

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    Main Report

    I. Introduction The Internet is not only one of the most rapidly disseminating technologies in history, it is also—to a degree different from other mass communications technologies—rapidly evolving as it disseminates.  Today’s new adopters of the Internet face a range of options undreamed of by their predecessors of just a few years ago.  With higher […]

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    IV. What the Voters Want

    Coverage of Issues, Debates Popular … Most Americans say they want news organizations to tell them what the candidates stand for — not what they are like personally. Fully 85% say they want more news coverage of the candidates discussing their positions on issues, while 64% want more coverage of the candidates debating each other. […]

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    Other Important Findings and Analyses

    Issues Edge For Gore Gore not only has improved his image, he holds a commanding lead over Bush as the candidate best able to handle most major policy issues. The vice president out-polls Bush on nine of 15 issues tested. The biggest gaps come on traditional Democratic issues, such as improving conditions for minority groups […]

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    Site Profiles

    AOL.comCNN/AllPolitics.comGO.comMSN.comMSNBC.comNational Review OnlineNetscape.comNewYorkTimes.comPathfinder/Time.comSalon.comWashingtonPost.comYahoo.com AOL.com America Online has become the biggest Internet service provider in the country largely on the strength of a reputation as a friendly, easy-to-use service. Unfortunately, that attitude doesn’t extend to the political news section of its web site. AOL’s politics news page is quite difficult to find. From www.aol.com, one must […]

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    Profiles of the Typology Groups

    STAUNCH CONSERVATIVES PAST TYPOLOGY COUNTERPART: Enterprisers 10% OF ADULT POPULATION 12% OF REGISTERED VOTERS PARTY ID: 72% Republican; 24% Independent, Lean Republican COMMENTS: As in 1994, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Dissatisfied with the state of […]

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    Other Important Findings and Analyses

    A Small Boost for McCain Little has changed over the past month in the races for the Democratic and Republican presidential nominations. Recent news coverage of problems with Gore’s campaign has done little to hurt him among Democrats, who continue to support him by a nearly two-to-one margin over Bradley (60% vs. 31%). In the […]

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