Introduction Younger online political users tilt in favor of the Democrats in general and Obama in particular, and that has a bearing on the partisan breakdown of online activity. Simply put, Democrats and Obama backers are more in evidence on the internet than backers of other candidates or parties. Among Democrats, Obama’s supporters are more […]
A record-breaking 46% of Americans have already used internet for politics this election season and Obama backers have an edge
Introduction After a long trend toward less news coverage of candidates’ words and policy positions, the online environment is offering engaged voters new chances to gather more comprehensive information about campaign events, candidates’ speeches, and office-seekers’ positions on issues. They are doing workarounds of “sound bite” culture by using the internet to view campaign events […]
The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions.
