Numbers, Facts and Trends Shaping Your World

Search results for: “headline”


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    Section 5: Generations and the Great Recession

    The nation’s worst economic meltdown since the Great Depression has had a disproportionate impact across generations. While Americans of all ages have felt the effects of the recession, Millennials have been hit harder on the job front, and Boomers and Generation Xers have suffered the greatest losses in terms of home values, household finances, and […]

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    Tablet News Users Have Strong News Habits on their Devices

    The survey also looked more closely at the habits of those users who get news on their tablets at least weekly (77% of all tablet users). The findings may offer some encouragement to the news industry. For many, the tablet has meant more time spent with news, new sources for news and a better overall […]

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    More Positive than Negative Assessments Overall

    Much of what drives replacement is the sense that what one is getting in the new form is somehow better than what one got previously-either in the format, function or content itself. Tablet news users were asked to give overall assessments of their news experience on these devices compared with before they had their tablet. […]

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    Apps vs. Browsers

    The question of whether people will pay for news on tablets is closely related to another issue-whether they use “apps” as a way to interact with news or whether they access that content through a browser, the way they do on a laptop or desktop computer. If people are using a browser, then the content […]

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    The Influence of Brand

    Most app users still rely on less than five different news sources or apps on the tablets. So how do these power users chose which apps to download and perhaps pay for? What is the driving factor? The two most important factors are whether the app is offered by a trusted brand and low cost-much […]

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    Who Pays for News on the Tablet

    As previously mentioned, being free or low cost is one of the strongest factors in the decision to download an app-83% of those with news apps say this was a major factor in their decision to download. And at this point just a small minority, 14% of tablet news users, has paid anything for news […]

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