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    Attention Shoppers: Online Product Research

    Nearly six-in-ten adults have done research online about the products and services they buy, and about a quarter have posted comments or reviews online about the things they buy.

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    The Reversal of the College Marriage Gap

    In a reversal of long-standing marital patterns, college-educated young adults are now slightly more likely than young adults lacking a bachelor’s degree to have married by the age of 30.

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    About the Survey

    Results for this survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates International among a national sample of 3,003 adults living in the continental United States, 18 years of age or older, from July 21-August 5, 2010 (2,002 respondents were interviewed on a landline telephone, and 1,001 were interviewed […]

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    About the Survey

    Results for this survey are based on telephone interviews conducted August 25-September 6, 2010 among a national sample of 3,509 adults 18 years of age or older living in the continental United States (2,351 respondents were interviewed on a landline telephone, and 1,158 were interviewed on a cell phone, including 508 who had no landline […]

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    The Growing Gap between Landline and Dual Frame Election Polls

    A new analysis of Pew Research Center pre-election surveys conducted this year finds that support for Republican candidates was significantly higher in samples based only on landlines than in dual frame samples that combined landline and cell phone interviews. The difference in the margin among likely voters this year is about twice as large as in 2008.

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    Online Product Research

    58% of Americans have researched a product or service online; 24% have posted comments or reviews online about the things they buy.

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    Public Keeps Focus on Economy, Media on Elections

    Summary of Findings While the media provided heavy coverage of the congressional elections last week, the public continued to track news about the nation’s struggling economy more closely than news about the midterm vote. About four-in-ten (41%) say they followed news about the economy very closely last week, while 30% say they followed news about […]

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    Seattle: A New Media Case Study

    Seattle, perhaps more than any other American city, epitomizes the promise and challenges of American journalism at the local level.

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    About The Survey

    Results for this survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates International among a national sample of 1,003 adults living in the continental United States, 18 years of age or older, from August 19-22, 2010 (672 respondents were interviewed on a landline telephone, and 331 were interviewed on […]

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    Section 2: Online and Digital News

    The internet is a regular news source for a majority of Americans – 57% regularly get news from at least one internet or digital source. Over the past several years, there has been a rise in the use of more traditional online technologies, like search engines, and a proliferation of new technologies, like news applications […]