Overview of responses in our online panel Our online panel, unsurprisingly, was a relatively tech savvy group. The vast majority of library patron respondents owned a desktop or laptop computer, as well as a cell phone. Over half owned an e-reader, and about half owned a tablet computer—far higher than the 19% of the general […]
The good news for the newspaper industry in this data is that the percentage of digital ad revenue is growing at a double-digit pace. Overall, for the last full year for which papers had data, digital revenue at the papers studied grew 19% on average. We found that the highest rate of annual digital ad […]
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
Overview Optimism about the national economy, which sagged in 2011, has rebounded in the first two months of this year. Currently, 44% say they expect economic conditions to be better a year from now, up from 34% last month and 28% in December. Moreover, 54% say either that the economy is already recovering (25%) or […]
In the wake of Iran’s recent threats to block the Strait of Hormuz and the tightening of economic sanctions by Western nations, most Americans say they have heard a lot (42%) or a little (41%) about the recent tensions. And Iran has now risen to the top of the nations the public says represent the […]