Flashpoints in Polling
Many people wonder: Can polls be trusted? The following essay contains a big-picture review of the state of polling, organized around a number of key areas.
Many people wonder: Can polls be trusted? The following essay contains a big-picture review of the state of polling, organized around a number of key areas.
Last updated June 2016 For newspapers, 2015 might as well have been a recession year. Weekday circulation fell 7% and Sunday circulation fell 4%, both showing their greatest declines since 2010. At the same time, advertising revenue experienced its greatest drop since 2009, falling nearly 8% from 2014 to 2015. Fully one-fourth of advertising revenue […]
To better understand the current landscape of commercially available online nonprobability samples, Pew Research Center conducted a study in which an identical questionnaire was administered to nine samples supplied by eight different vendors along with the Center’s probability-based online panel. A benchmarking analysis – in which a subset of each survey’s results was compared to […]
Online nonprobability surveys are fast, cheap, and increasingly popular. We compared nine samples and found that accuracy varied substantially.