Numbers, Facts and Trends Shaping Your World

Search results for: “future of internet”


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    Flashpoints in Polling

    Many people wonder: Can polls be trusted? The following essay contains a big-picture review of the state of polling, organized around a number of key areas.

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    Newspapers: Fact Sheet

    Last updated June 2016 For newspapers, 2015 might as well have been a recession year. Weekday circulation fell 7% and Sunday circulation fell 4%, both showing their greatest declines since 2010. At the same time, advertising revenue experienced its greatest drop since 2009, falling nearly 8% from 2014 to 2015. Fully one-fourth of advertising revenue […]

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    1. Assessing the accuracy of online nonprobability surveys

    To better understand the current landscape of commercially available online nonprobability samples, Pew Research Center conducted a study in which an identical questionnaire was administered to nine samples supplied by eight different vendors along with the Center’s probability-based online panel. A benchmarking analysis – in which a subset of each survey’s results was compared to […]

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    Evaluating Online Nonprobability Surveys

    Online nonprobability surveys are fast, cheap, and increasingly popular. We compared nine samples and found that accuracy varied substantially.

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