Numbers, Facts and Trends Shaping Your World

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    7. News influencers on Instagram

    News influencers on Instagram were less likely than those on other sites to post about politics during summer 2024.

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    6. News influencers on Facebook

    Far more of the site’s news influencers explicitly identify with the political right than left, and two-thirds are men.

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    2. Local news topics

    Roughly two-thirds say they often get news about local weather – double the share who often consume news about crime.

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    1. Attention to local news

    The share of U.S. adults who say they follow local news very closely now stands at 22% – a decline of 15 points since 2016.

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    Local TV News Fact Sheet

    Local TV companies generated more revenue in 2022 than in 2021, consistent with a cyclical pattern in which advertising revenue rises in election years and falls in non-election years.

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    10. News influencers on YouTube

    YouTube news influencers are more likely to explicitly identify with the political right than the left. Few have links to the news industry.

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    State of the News Media methodology

    Note: State of the News Media was a report that measured key audience and economic indicators for various sectors within the U.S. news industry from 2004-23. Read archived reports from State of the News Media here.  The State of the News Media fact sheets use a range of different methodologies to study the health of […]