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    Audience Routes: Direct, Search & Facebook

    This study focused primarily on the three main paths internet users take to get to the 26 most popular news websites: Direct visitors who either type a URL into the browser or use a bookmark; those who come through a query on a search engine; and those who get news by following links they see […]

  • report

    The Digital Video Advertising Market

    To fully understand the state of digital video advertising and its potential for news, it is helpful to start with the entire advertising picture. Total advertising revenue amounted to $171.3 billion in 2013, according to estimates provided by eMarketer. Digital advertising accounted for a quarter of that (or $42.6 billion). Digital video advertising amounts to […]

  • short reads

    5 key findings about digital news audiences

    Web visitors who arrive at news sites by typing in a URL or clicking a bookmark behave quite differently from those who arrive via search engine or social media.

  • report

    Social, Search and Direct

    Direct visitors to 26 top news sites—those who type in the news outlet’s URL or have the address bookmarked—are far more engaged with that news than users who arrive from Facebook or a search engine, according to a new analysis of online traffic data.

  • report

    Attitudes, Impacts, and Barriers to Adoption

    Many seniors face physical challenges to using new digital devices Not only do seniors use many common technologies at relatively low rates, they also face unique barriers and challenges to increasing those adoption levels.[1. In previous Pew Research surveys on this subject, we have found that many seniors take a skeptical view towards the potential […]

  • report

    Turks Divided on Erdogan and the Country’s Direction

    As Turkey prepares to vote for its first ever directly elected president, a new Pew Research Center survey finds the Turkish public is divided over the main contender for the office, current Prime Minister Recep Tayyip Erdogan.

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