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“Mobile Centric” users are the second wave of young technology adopters. Mobile communication is important, and the cell phone is a multifaceted tool. With a median age of 32, this is the second youngest group overall. The cell phone is the device to which members of this group are most attached. Mobile Centric group members […]

With lower-than-average technology assets, ICTs have less of an impact on Inexperienced Experimenters. Yet they like how ICTs connect them to other and some have tried Web 2.0 applications. This group is below average when it comes to having some information technologies (namely broadband access) and understandably it does less with fewer services and technologies […]

Productivity Enhancers happily get things done with information technology, at home and at work. But they don’t often stray into the world of interactive and mobile media. Like Lackluster Veterans, Productivity Enhancers have been online a long time and have folded internet use into their lives. Unlike Lackluster Veterans, this adoption of modern information gadgetry […]

Indifferents: They have a fair amount of technology on hand, but it does not play a central role in their daily lives. This group collectively has a portfolio of information technology that is the lower than any of the preceding groups. Although Indifferents with online access will log on to the internet once every day […]

Introduction As pervasive as information and communications technologies are in modern society, there is a great deal of variation in what technologies people have, how they use them, and what they think of them. Many of us may know someone who is the first person on the block to get the latest gadget. He – […]

Connected but Hassled: Many in this group have invested in a lot of technology, but the connectivity is a hassle for them. This group of older technology users in many ways represents the average when it comes to consumption of information goods and services. However, when focusing on use of information technology and attitudes about […]

This press release accompanies “A Typology of Information and Communication Technology Users.”