Numbers, Facts and Trends Shaping Your World
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Roving Nodes: 9% of the general population Roving Nodes are ardent users of the internet and mobile devices, and consume a lot of digital content for the purpose of passing it along others. Typically, this is done through email – often on a desktop or laptop – but also through texting or emailing on a […]
Digital Collaborators: 8% of the general population For this group, cyberspace is a place for group collaboration and shared creative effort. This group has the greatest number of information gadgets of any group, the widest scope of online activities, and the most frequent internet habits. All this connectivity helps them share something of themselves with […]
Some 39% of Americans have positive and improving attitudes about their mobile communication devices, which in turn draws them further into engagement with digital resources – on both wireless and wireline platforms.
Overview In the early 1980s, Americans started spending more time on the telephone. From 1980 to 1987, the number of minutes spent on the phone increased by 24%, three times the rate of population growth. At first, the reasons first seemed mysterious. Yes, fax machines were entering the workplace and the personal computing revolution was […]