Numbers, Facts and Trends Shaping Your World
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55% of voting-age Americans used the internet for political purposes during the last election and the internet grew in importance compared to other media. Obama supporters were more active online than McCain supporters and online political users b…
Introduction From the beginning of primary season, many voters seemed to have limitless interest in the twists and turns of the 2008 presidential and other races. This fascination manifested itself in numerous ways, from record numbers of citizens following election news and tracking the progress of the race to extensive waiting-lines on polling day caused […]
Even though they may love the internet, six-in-ten Americans are not on board with mobile devices.
Introduction In recent years, a wide range of groups—from state and local governments to voting advocacy organizations to campaigns and parties themselves—have placed an emphasis on making it easier for people to register and vote. Prospective voters in 2008 were offered an array of channels for determining whether or not they were registered, finding out […]
A majority of Americans say it would be very hard to give up their cell phone.
Media Movers: 7% of the general population A clear sense from this group is that they come across information nuggets – by themselves or from others – that they then pass along to others. Media Movers have a wide range of online habits, whether that means checking the news, searching for health care information, or […]