Half of adult cell phone owners have apps on their phones
The share of cell phone owners who download apps nearly doubles in two years, but just 46% of downloaders have paid for an app.
Numbers, Facts and Trends Shaping Your World
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Search results for: “education”
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Buying Digital Advertising: A Brief Overview
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
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About the Survey
The analysis in this report is based on telephone interviews conducted November 3-6, 2011, among a national sample of 1,005 adults 18 years of age or older living in the continental United States (601 respondents were interviewed on a landline telephone, and 404 were interviewed on a cell phone, including 185 who had no landline […]
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Methodology
Topline The topline is available to download as a PDF here. You can also explore the questions online on the report overview page. This report is based on the findings of a survey on Americans’ use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey […]
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About the News Interest Index
The News Interest Index is a weekly survey conducted by the Pew Research Center for the People & the Press aimed at gauging the public’s interest in and reaction to major news events. This project has been undertaken in conjunction with the Project for Excellence in Journalism’s News Coverage Index, an ongoing content analysis of […]
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Teens’ parents and their technology profile
The parents of teenagers are steeped in technology and are increasingly involved with their kids’ lives in online environments.
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About the Survey
The analysis in this report is based on telephone interviews conducted November 3-6, 2011, among a national sample of 1,005 adults 18 years of age or older living in the continental United States (601 respondents were interviewed on a landline telephone, and 404 were interviewed on a cell phone, including 185 who had no landline […]
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Part IV. What types of apps are adults downloading?
Introduction Apps serve many functions, from communication to information gathering, productivity and entertainment. The current survey asked app downloaders if they had ever downloaded apps for any of nine different purposes. Overall, apps that provide regular updates about everyday information (news, weather, sports, or stocks) and those that help people communicate are the most commonly […]