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    Methodology

    The findings in this report are based on an analysis of the browsing behaviors of 900 U.S. adults who are members of the KnowledgePanel Digital online panel, a subset of Ipsos’ KnowledgePanel. These panelists qualified for the study because they: After the March monitoring period, panelists’ web browsing activity logs were delivered on April 7, […]

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    7. More potential positives and delights of the advancement of XR

    When asked to describe some of the positives of the advancement of XR, respondents shared wide-ranging visions of what they imagine will take place in improved metaverse spaces of the future: interactions with famous people, playing-field experiences with prominent athletes, travel to exotic and fun locales (e.g., archeological digs, mountaintops, historic scenes and other-worldly places), […]

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    3. Two meta insights about the future of the metaverse

    Two overarching themes emerged in respondents’ answers as they contemplated the most likely fate of the metaverse and extended reality (XR) by 2040. The first: Augmented reality (AR) and mixed reality (MR) information layers that can be seamlessly implemented in real-world settings will be relatively widely embraced across societies by 2040 as a part of […]

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    2. Expert essays on the expected impact of digital change by 2035

    Most respondents to this canvassing wrote brief reactions to this research question. However, a number of them wrote multilayered responses in a longer essay format. This essay section of the report is quite lengthy, so first we offer a sampler of a some of these essayists’ comments. What follows is the full set of essays […]

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    4. The metaverse will fully emerge as its advocates predict

    About half of these expert respondents supported the idea that the metaverse will be a fully-immersive aspect of daily life for many by 2040. Many who expect augmented reality (AR), mixed reality (MR) and virtual reality (VR) to advance substantially predicted those advances will come from a natural evolution of the current innovations that are […]

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    4. Themes: The best and most beneficial changes in digital life that are likely by 2035

    This chapter covers the themes that emerged among respondents’ answers to the question, “As you look ahead to the year 2035, what are the best and most beneficial changes in digital life that are likely to occur in digital technology and humans’ use of digital systems?” The remarks echo the major themes found in the […]

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