short readMay 8, 2012 ‘Hispanic’ and ‘Latino’: When Labels Don’t Fit A majority (51%) of Hispanic adults prefer to identify themselves by their country of origin, rather than the label “Hispanic” or “Latino.”
reportApr 4, 2012 When Labels Don’t Fit: Hispanics and Their Views of Identity A majority of Hispanics say they most often identify themselves by their family’s country of origin; just 24% say they prefer a pan-ethnic label.