Many Americans have little to no understanding of what companies are doing with the data that is collected about them. At the same time, nearly all Americans encounter companies’ privacy policies at some point. This survey explores whether they fully read them and how much they understand about these policies. Most Americans have been asked […]
Americans leave traces of their activities, preferences and personal information in many places, both online and off. And this personal data can be fodder for both companies and the government alike. This chapter explores the public’s own experiences and attitudes about their personal data and finds that large shares are worried about the amount of […]
Today, it is possible for companies, advertisers and other organizations to take users’ personal data from a variety of sources to create detailed profiles based on someone’s likes, preferences and other characteristics. This survey finds the majority of Americans have heard or read about this concept, and those who have think all or most companies […]