Numbers, Facts and Trends Shaping Your World
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Respondents’ thoughts There was a split verdict among experts about the scope and power of the gamification trend. Some 53% of the respondents to this survey said the use of game mechanics, feedback loops, and rewards to spur interaction and boost engagement, loyalty, fun, and/or learning will continue to gain ground between now and 2020. […]
This report is based on the findings of a survey on Americans’ use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 20 to February 19, 2012, among a sample of 2,253 adults, age 18 and older. Telephone interviews were […]
Overview The death of singer Whitney Houston, the presidential campaign and the state of the economy topped the public’s news interest last week. About two-in-ten (19%) say Houston’s sudden death at 48 was their top story of the week; 18% say they followed news about candidates for the presidential election most closely, while 15% say […]
Reading trends have fluctuated during the decades that polling organizations have been asking questions about Americans’ reading habits, especially when it comes to books. Our survey introduced several new dimensions of this exploration by asking about people’s purposes for reading, by looking at new technology formats, and by paying particular attention to the role of […]
This is the first comprehensive examination of the reading habits of the general population since e-books have come to prominence. The emergence of e-books has disrupted industries and institutions that have enjoyed relatively stable practices, policies, and businesses for decades. Widespread consumer interest in e-books began in late 2006 with the release of Sony Readers […]
The News Interest Index is a weekly survey conducted by the Pew Research Center for the People & the Press aimed at gauging the public’s interest in and reaction to major news events. This project has been undertaken in conjunction with the Project for Excellence in Journalism’s News Coverage Index, an ongoing content analysis of […]
This analysis is based on aggregated data from more than 84,000 interviews with registered voters conducted by the Pew Research Center for the People & the Press in 54 surveys completed between January 2008 and December 2011. These surveys are combined into one large data file that can be sorted according to a range of […]