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    Digital News Revenue: Fact Sheet

    Last updated June 2016 In 2015, mobile advertising spending in the U.S. across all categories (including news) overtook desktop advertising spending. The growth in mobile pushed total spending on digital advertising to its highest point in the past six years. Video advertising continued to grow as well, with an uptick reminiscent of the early days […]

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    1. Digital readership data and what it can tell us

    One of the less high-profile benefits of the news media’s move to online content is the fact that it has provided media researchers with an important tool: Readers now leave a digital footprint, meaning that researchers no longer need to rely only on a reader’s self-reports of what they saw, heard or read that day. […]

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    Methodology

    The American Trends Panel (ATP), created by Pew Research Center, is a nationally representative panel of randomly selected U.S. adults living in households. Respondents who self-identify as internet users and who provided an email address participate in the panel via monthly self-administered web surveys, and those who do not use the internet or decline to […]

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    1. The American middle class loses ground nationally

    The share of the American adult population that lives in middle-income households has fallen since 2000. The trend this century is the continuation of a long-running decline. An earlier analysis by the Pew Research Center, which looked at the period from 1971 to 2015, demonstrated that the middle class in the U.S. has been shrinking […]

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    1. Presidential candidates’ changing relationship with the web

    In 2016, presidential campaigns still deploy and maintain websites as a way of communicating with and mobilizing voters. But as campaigns increasingly prioritize social media outreach, the role of campaign websites has changed – and in some cases narrowed. A new Pew Research Center study of the campaign websites of Democratic presidential candidates Hillary Clinton […]