Numbers, Facts and Trends Shaping Your World

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    Podcasting: Fact Sheet

    Last updated June 2016 Podcasting continued to grow in both audience and programming in 2015, though listening is still limited to a minority of the American public, and roughly half of the country is not even familiar with the term “podcasting.” Podcast producers continued to experiment with potential revenue streams during the year, while some […]

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    The Twilight of Landline Interviewing

    By Courtney Kennedy, Kyley McGeeney and Scott Keeter Now that over 90% of U.S. adults have cellphones,[1. Stephen J. Blumberg and Julian V. Luke. Wireless substitution: Early Release of Estimates From the National Health Interview Survey, July–December 2015. National Center for Health Statistics. May 2016. Available from: http://www.cdc.gov/nchs/nhis.htm] survey researchers are considering whether it is necessary […]

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    Newspapers: Fact Sheet

    Last updated June 2016 For newspapers, 2015 might as well have been a recession year. Weekday circulation fell 7% and Sunday circulation fell 4%, both showing their greatest declines since 2010. At the same time, advertising revenue experienced its greatest drop since 2009, falling nearly 8% from 2014 to 2015. Fully one-fourth of advertising revenue […]

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    1. Assessing the accuracy of online nonprobability surveys

    To better understand the current landscape of commercially available online nonprobability samples, Pew Research Center conducted a study in which an identical questionnaire was administered to nine samples supplied by eight different vendors along with the Center’s probability-based online panel. A benchmarking analysis – in which a subset of each survey’s results was compared to […]

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    1. Demographic trends and economic well-being

    In many ways, America remains two societies – one black and one white – as measured by key demographic indicators of social and economic well-being. [5. numoffset=”5″ The evocative description of an emerging divided America comes from the 1968 Report of the National Advisory Commission on Civil Disorders, known as the Kerner Commiblssion, which warned […]

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    Digital News Revenue: Fact Sheet

    Last updated June 2016 In 2015, mobile advertising spending in the U.S. across all categories (including news) overtook desktop advertising spending. The growth in mobile pushed total spending on digital advertising to its highest point in the past six years. Video advertising continued to grow as well, with an uptick reminiscent of the early days […]

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    Religion in Everyday Life

    A new Pew Research Center study of the ways religion influences the daily lives of Americans finds that people who are highly religious are more engaged with their extended families, more likely to volunteer, more involved in their communities and generally happier with the way things are going in their lives.

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    Privacy and Information Sharing

    Many Americans say they might provide personal information in commercial settings, depending on the deal being offered and how much risk they face.