Degree of Digital Effort – Obama Far Outweighs Romney
Obama’s digital effort stands out first for its scale on various platforms compared with Romney’s. At the time of our analysis (June 4-17, 2012), the Obama campaign had public accounts on nine separate platforms: Facebook, Google+, Pinterest, Tumblr, YouTube, Flickr, Instagram, Spotify and two accounts on Twitter (@BarackObama and @Obama2012). That is twice that of […]