Numbers, Facts and Trends Shaping Your World
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Some 39% of Americans have positive and improving attitudes about their mobile communication devices, which in turn draws them further into engagement with digital resources – on both wireless and wireline platforms.
Media Movers: 7% of the general population A clear sense from this group is that they come across information nuggets – by themselves or from others – that they then pass along to others. Media Movers have a wide range of online habits, whether that means checking the news, searching for health care information, or […]
Overview In the early 1980s, Americans started spending more time on the telephone. From 1980 to 1987, the number of minutes spent on the phone increased by 24%, three times the rate of population growth. At first, the reasons first seemed mysterious. Yes, fax machines were entering the workplace and the personal computing revolution was […]
Introduction The political news environment has changed dramatically in recent years. Long gone are the days when political information was confined to a few network news channels and major national newspapers or magazines. Today, newspapers and network TV compete with 24-hour cable channels and a host of online news services—from online efforts by traditional publishers […]
Whether at home or work, more internet users are going online more often. Widespread adoption of the internet has made it a go-to resource for nearly all Americans, whether they are at work, in school, or at play. There are still notable differences in internet use among age groups and other segments of the population, […]
