Digital Readiness Gaps
Americans fall along a spectrum of preparedness when it comes to using tech tools to pursue learning online, and many are not eager or ready to take the plunge
Numbers, Facts and Trends Shaping Your World
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2. The spectrum of digital readiness for e-learning
Because digital readiness encompasses a range of characteristics – people’s digital skills, trust in information, and use of tech in learning – it is impossible to develop five groups of the “digitally ready” from a single question. Instead, cluster analysis of the answers from the group of questions on skills, trust and use allows us […]
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1. The meaning of digital readiness
Technological innovation often unfolds at a pace faster than some people are able to embrace. When household electric service started to be widely available in the 1930s, many Americans, particularly in rural areas, were unsure whether they needed it. This led some providers to embark on extensive home-to-home marketing to urge people to wire their […]
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Sharing and on-demand services attract a small but active group of ‘super users’
The sharing and on-demand economy has grown in the U.S., and some Americans are “super users”: 7% have used six or more shared and on-demand online services.
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6. Adults with tech-access tools are more likely to be lifelong learners and rely on the internet to pursue knowledge
The internet’s role in facilitating people’s choice to engage in personal or professional learning hinges to some degree on the tech assets they have. As Pew Research Center has reported, two-thirds of Americans have a smartphone (68%) and another two-thirds have a home broadband connection (67%). One measure of persistent connectivity is whether people have […]
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English-speaking Asian Americans stand out for their technology use
Discussions of the “digital divide” often touch on race and ethnicity – and the narrative is usually that whites lead in technology adoption while other racial or ethnic groups struggle to keep up. But that’s not the case for English-speaking Asian Americans.
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Hispanic News Media: Fact Sheet
Last updated June 2016 The Hispanic news media market in the U.S. speaks to a major portion of the country – as of 2014, there are 55 million Hispanics in the U.S., making up 17% of the total population. Because the number of immigrant arrivals from Latin America has slowed, the population is becoming increasingly […]
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Lack of broadband can be a key obstacle, especially for job seekers
Americans view trouble in finding work or advancing one’s career as the most significant impediment facing those without broadband.
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Home Broadband 2015
The share of Americans with broadband at home has plateaued: It now stands at 67%, down slightly from 70% in 2013. At the same time, more Americans rely only on their smartphones for online access.
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8 conversations shaping technology
For SXSW, we gathered key facts about Americans’ views and uses of technology.
