Introduction Previous work by the Pew Internet Project suggests that the communicative functions of the internet and cell phones are the main reason why teens use these technologies.[15.numoffset=”15″ Analysis of daily communications choices is based on all teens, regardless of technology ownership.],[16. Lenhart, Amanda, Madden, Mary & Hitlin, Paul. (2005) “Teens and Technology: Youth are […]
Introduction Americans are shoppers. On the typical day, Americans spend an average of 24 minutes purchasing goods and services – a figure that doesn’t include any time spent traveling to a place to shop.[2. numoffset=”2″ American Time Use Survey, available online at: http://www.bls.gov/tus/charts/household.htm.] This is more than people spend relaxing and thinking (19 minutes per […]
Introduction The table below compares the demographic characteristics of the two-thirds of online users who have bought a product online such as books, music, toys, or clothing to online Americans who have not made a product purchase on the internet. Some expected demographic factors account for some of the differences between online shoppers and other […]
This following table provides demographic profiles on online users who have done different activities online pertaining to buying or researching products using the internet. The model used to estimate changes in online shopping levels To estimate the changes in levels of online shopping, logistical regression analysis was used to model the likelihood of purchasing something […]
