Numbers, Facts and Trends Shaping Your World

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  • report

    Ambivalent Networkers

    Ambivalent Networkers: 7% of the general population Ambivalent Networkers have folded ICTs into a lifestyle that relies a lot on mobile devices to connect socially with others or to entertain themselves. They do the most of any group when it comes to non-voice data applications on their cell phones and connect often wirelessly when they […]

  • report

    Digital Collaborators

    Digital Collaborators: 8% of the general population For this group, cyberspace is a place for group collaboration and shared creative effort. This group has the greatest number of information gadgets of any group, the widest scope of online activities, and the most frequent internet habits. All this connectivity helps them share something of themselves with […]

  • report

    Broadband Access Has Increased for Many Age Groups

    Broadband access has doubled for many age groups, tripled in oldest groups Since 2005, broadband access has increased dramatically in the United States across all age groups, but older groups are still largely unconnected to high-speed internet. For Americans ages 12-24, broadband access has increased by about half; for 25-64 year olds, it has about […]

  • report

    Stimulating Broadband: If Obama builds it, will they log on?

    Investment in broadband has become part of the broader discussion about President Obama’s economic stimulus package. How easy will it be to increase the pool of broadband subscribers or to encourage existing ones to upgrade their connection speeds?

  • report

    Reasons people do not have home broadband

    Our May 2008 survey asked dial-up users why they do not have a broadband connection at home and our December 2007 asked non-internet users about the reasons they do not use the internet. This table summarizes the results.

  • report

    The Internet’s Role in Campaign 2008

    A majority of American adults went online in 2008 to keep informed about political developments and to get involved with the election.

  • presentation

    Baby Boomers and the internet

    This presentation contains data about how Baby Boomers use the internet. It charts the rise of broadband, wireless connections, and a variety of internet activities, including e-commerce.

  • report

    New Tricks for Old — and New — Dogs

    Pollsters and other communications researchers are finding their job ever more challenging but also more interesting, and, with the help of new techniques and data sources, even more amenable.