Numbers, Facts and Trends Shaping Your World

Search results for: “audiences”

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    Internet’s Broader Role in Campaign 2008

    Summary of Findings The internet is living up to its potential as a major source for news about the presidential campaign. Nearly a quarter of Americans (24%) say they regularly learn something about the campaign from the internet, almost double the percentage from a comparable point in the 2004 campaign (13%). Moreover, the internet has […]

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    The Internet Gains in Politics

    The internet is living up to its potential as a major source for news about the presidential campaign. Nearly a quarter of Americans (24%) say they regularly learn something about the campaign from the internet, almost the double the percentage from …

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    Media Narrative Vaults Obama into Frontrunner Slot

    Barack Obama and Hillary Clinton dominated coverage of the 2008 presidential campaign last week, but in very different ways. While Obama got a big bounce from primary wins, the Clinton campaign was besieged by bad news. Meanwhile, John McCain inched closer to inevitability.

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    Campaign and Economy Dominate News Interest

    Summary of Findings The presidential campaign continued to dominate national news coverage last week, and the public remained highly engaged in the ongoing contest. Nearly 40% of the national newshole was devoted to the campaign, and 36% of the public listed the campaign as the single news story they were following more closely than any […]

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    Gas Prices, Disasters Top Public’s News Interests In 2007

    Summary of Findings Man-made and natural disasters dominated the list of the public’s top news stories in 2007. Nearly half of Americans (45%) tracked news about the shootings of 33 students at Virginia Tech University very closely, while nearly as many paid very close attention to reports on the Minneapolis bridge collapse and the California […]

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    Continuing Violence

    When it came to this largest group of stories—the 47% about violence that did not offer explicit assessments of the war—what messages did the stories carry? In general, thanks to the subject matter alone, they tended to convey a sense of continuing peril and alarm. Half these accounts of violence were straight ahead recitations of […]

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    Heavy Campaign Coverage Draws Large Audience

    Summary of Findings The 2008 presidential campaign dominated the national news last week, driven in large part by the lively Democratic debate in Philadelphia. Public interest in the campaign was up somewhat from previous weeks with 27% of Americans paying very close attention to campaign news. More than one-in-five named the campaign as the single […]

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    California Wildfires Draw Large Audience

    Summary of Findings The California wildfires overshadowed all other news stories last week both in terms of public interest and news coverage. Four-in-ten Americans followed news about the fires very closely, making it the fourth most closely followed news story of the year. The only stories that have attracted a larger audience this year were […]

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    Teens creating content

    Introduction In our 2005 report, “Teen Content Creators and Consumers,” we noted an important and emerging trend: teenagers were helping to lead the then-ascendant movement into the Web 2.0 era of participatory media. Online teens were utilizing the interactive capabilities of the internet—creating and sharing their own media creations—at levels far higher than adults. At […]