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    Methodology

    This report aims to gain an understanding of social media influencers who focus on health and wellness topics and the experience of U.S. adults who get such information from these influencers. It uses two different methodologies, including an analysis of health and wellness influencers who regularly post on Instagram, TikTok or YouTube, as well as […]

  • report

    Methodology

    For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” This report – a study of popular news influencers – uses three different research components and methodologies, including a nationally representative survey of U.S. adults conducted through Pew Research Center’s American Trends Panel (ATP), as well as an analysis of news influencers […]

  • report

    Which U.S. Workers Are More Exposed to AI on Their Jobs?

    In 2022, 19% of American workers were in jobs that are the most exposed to artificial intelligence, in which the most important activities may be either replaced or assisted by AI. Women, Asian, college-educated and higher-paid workers have more exposure to AI, but workers in the most exposed industries are more likely to say AI will help more than hurt them personally.