In the last official week of the long and grueling Democratic nomination battle, Barack Obama captured his party’s top prize. But it was Hillary Clinton—by providing most of the week’s suspense and drama—who proved she could still dominate the story line in defeat.
Barack Obama and Hillary Clinton generated a huge portion of the headlines last week as Pennsylvanians finally went to the polls. The issue of race re-emerged to play a substantial role in the media’s Democratic campaign narrative. And Republican John McCain struggled to be heard through the din.
In a week in which the campaign overwhelmingly dominated the talk airwaves, the hottest issue was Obama’s speech aimed at dampening the Rev. Jeremiah Wright controversy. In the talk show universe, the response was impassioned, but the verdict was far from unanimous.
When it came to coverage, John McCain was a forgotten man compared with Hillary Clinton and Barack Obama. But perhaps no news was good news for the GOP in a week during which the press highlighted some of the uglier divisions among Democrats.
By generating more coverage than any other candidate last week, and easily outdistancing his GOP rivals, Senator John McCain rode a media narrative of near inevitability last week. Plus, Senator Ted Kennedy becomes a major newsmaker.
With the South Carolina primary as backdrop, Barack Obama and Hillary Clinton finished in a near tie in the media derby. But in a nasty week former President Bill Clinton was a bigger newsmaker than any Republican candidate.
The arrest of O.J. Simpson not only conjured up memories of the famous murder trial of a dozen years ago, it also recalled the media feeding frenzy that surrounded that trial. And as was the case back in 1995, the story last week was a made-for-TV drama.
Yes, newsmakers like Iranian President Mahmoud Ahmadinejad and Democratic frontrunner Hillary Clinton were major topics in talk media last week. But it was two of the hosts themselves, Rush Limbaugh and Bill O’Reilly, who inspired some of the most passion.
In a week that marked the fourth anniversary of the fall of Saddam Hussein and the end of the Duke lacrosse scandal, the remarks of a cable and radio talk show host dominated the news media. The fall of Don Imus had just the mix of ingredients that tend to seize the media imagination.
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