Numbers, Facts and Trends Shaping Your World

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    A Deeper Look at the Digital Advertising Landscape

    As print advertising in particular has seen rapid declines, a burning question has been whether ad revenue on the digital side can provide enough revenue to cover at least a significant share of those losses. As laid out above, the vast majority of ad revenue supporting the news industry is still derived from legacy formats […]

  • report

    Conclusion

    Social media comes in different forms and structures. Mapping social media networks can enable a better understanding of the variety of ways individuals form groups and organize online. Our social media network maps of Twitter have illustrated six different structures of connection around different kinds of topics. It is possible to imagine any number of […]

  • report

    News Video on the Web

    Online video is clearly becoming a part of the news media landscape. News is a part of what people watch online, and, more than ever, the public is a part of creating this news. But advertising and revenue opportunities, while they exist, are complicated.

  • report

    Predicting the future on the Web’s 25th anniversary

    Asked to predict how technology will change over the next decade, hundreds of experts agree that trends now underway will make the internet more important even as it becomes less visible in daily life.

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    Appendix A: Data Sources

    Most of the analysis in this report is based on telephone interviews conducted Feb. 14-23, 2014 among a national sample of 1,821 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia, including an oversample of young adults ages 18 to 33 (481 respondents were interviewed on […]

  • short reads

    10 facts about Americans and public libraries

    Technology and the internet are changing Americans’ reading habits and also their relationship with libraries. But what hasn’t changed is Americans’ love for books.

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    State of the News Media 2014

    In many ways, 2013 and early 2014 brought a level of energy to the news industry not seen for a long time. Even as challenges of the past several years continue and new ones emerge, the activities this year have created a new sense of optimism – or perhaps hope – for the future of American journalism.

  • report

    Appendix C: Young Adult Living Arrangements and Household Incomes

    The second section presented typical adjusted household incomes for households headed by young adults ages 25 to 32. Not all 25- to 32-year-olds reside in households headed by a 25- to 32 year-old, and the likelihood of living in such a household may have changed over time. Are the patterns evident among 25- to 32-year-old […]