Numbers, Facts and Trends Shaping Your World

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    Beyond Red vs. Blue: The Political Typology

    Our latest political typology sorts voters into cohesive groups based on their attitudes and values and provides a field guide for the constantly changing political landscape.

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    Appendix 1: Typology Group Profiles

    Steadfast Conservatives 12% OF ADULT POPULATION / 15% OF REGISTERED VOTERS / 19% OF VERY ENGAGED 84% Rep/Lean Rep (56% Rep, 28% Lean Rep) Basic description: This overwhelmingly Republican group holds very conservative attitudes across most issues, including social policy and the size and scope of government. However, they are critical of business and Wall […]

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    Section 1: The Political Typology, Identity and Attitudes

    This political typology is the sixth such study, following on previous studies in 1987, 1994, 1999, 2005 and 2011. The typologies developed by the Pew Research Center are designed to describe the political landscape in some detail, going beyond self-identified partisanship or ideology. This year’s typology segments people based on their combination of 23 political […]

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    Section 1: Growing Ideological Consistency

    How We Define “Ideological Consistency” Throughout this report we utilize a scale composed of 10 questions asked on Pew Research Center surveys going back to 1994 to gauge peoples’ ideological worldview. The questions cover a range of political values including attitudes about size and scope of government, the social safety net, immigration, homosexuality, business, the […]

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    Typology Detailed Tables

    Figures read down within each category. Don’t know responses not shown. For full question wording, see topline. Return to the main report. Solid Liberals Faith and Family Left Next Generation Left Hard-Pressed Skeptics Young Outsiders Business Conservatives Steadfast Conservatives Bystanders SEX Men 44 45 49 42 48 62 59 47 Women 56 55 51 58 52 […]