Gen Z and Millennial adults more likely to engage with climate change content on social media than older generations

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May 24, 2021

1. Climate engagement and activism

Gen Z and Millennial adults more likely to engage with climate change content on social media than older generations

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Gen Z and Millennial adults more likely to engage with climate change content on social media than older generations

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1. Climate engagement and activism
24% of U.S. adults have made efforts to support climate action in the past year
Younger generations, Democrats more active on climate change
Far more Democrats than Republicans call addressing climate change a top personal concern
More than one-third of Gen Z adults say climate change is a top concern
A majority of U.S. adults have talked about the need for action on climate change in the past few weeks
Gen Z, Millennials discuss need for action on climate change more often
More younger adults say they have been encouraged by family or friends to do more on climate
56% of Gen Z social media users say they have seen content focused on addressing climate change
Younger adults more likely than older adults to feel anxious, motivated and angry when they see social media content focused on addressing global climate change
31% of social media users actively engage with climate change content
Climate-engaged social media users express more urgency about action, offer broader policy support and have stronger emotional reactions to climate content
Majority of Democrats say they are more interested in addressing climate change when they see younger adults, people like them urging action

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ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

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