Numbers, Facts and Trends Shaping Your World
Read our research on:
1. Climate engagement and activism
31% of social media users actively engage with climate change content
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- 1. Climate engagement and activism
- 24% of U.S. adults have made efforts to support climate action in the past year
- Younger generations, Democrats more active on climate change
- Far more Democrats than Republicans call addressing climate change a top personal concern
- More than one-third of Gen Z adults say climate change is a top concern
- A majority of U.S. adults have talked about the need for action on climate change in the past few weeks
- Gen Z, Millennials discuss need for action on climate change more often
- More younger adults say they have been encouraged by family or friends to do more on climate
- 56% of Gen Z social media users say they have seen content focused on addressing climate change
- Younger adults more likely than older adults to feel anxious, motivated and angry when they see social media content focused on addressing global climate change
- 31% of social media users actively engage with climate change content
- Gen Z and Millennial adults more likely to engage with climate change content on social media than older generations
- Climate-engaged social media users express more urgency about action, offer broader policy support and have stronger emotional reactions to climate content
- Majority of Democrats say they are more interested in addressing climate change when they see younger adults, people like them urging action