Numbers, Facts and Trends Shaping Your World

Social Trends

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    McDonald’s and Starbucks: 43% Yin, 35% Yang

    In the smackdown between Big Macs and caffe lattes, Americans manage to typecast themselves by just about every demographic and ideological characteristic under the sun.

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    Race

    Survey Details: Conducted September-October 2007 File Release Date: 5 January 2009

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    Revisiting the Mommy Wars

    Who makes better candidates — moms or dads? And more broadly, what impact do both the gender and parenting status of candidates have on their chances to win an election?

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    Men or Women: Who’s the Better Leader?

    When it comes to honesty, intelligence and a handful of other character traits they value highly in leaders, the public rates women superior to men.