Some of the better-known statistical rules of thumb that a smart consumer might think apply in polls are more nuanced than they seem. In other words, as is so often the case in life, it’s complicated.
By Kyley McGeeney and H. Yanna Yan Text messaging has grown in popularity in recent years, leading survey researchers to explore ways texts might be used as tools in the public opinion research process. In the U.S., at least, researchers must obtain consent from respondents before they are permitted to send an automated text. This […]
Many people wonder: Can polls be trusted? The following essay contains a big-picture review of the state of polling, organized around a number of key areas.
By Courtney Kennedy, Kyley McGeeney and Scott Keeter Now that over 90% of U.S. adults have cellphones,1 survey researchers are considering whether it is necessary to continue dialing landline numbers in random-digit-dial (RDD) telephone polls. A new Pew Research Center study finds that, for polls already conducting a substantial share of interviews with cellphones, the answer […]
By Meredith Dost and Kyley McGeeney Each year about 36 million Americans move residences, according to the Census Bureau. And they quite often take their cellphone numbers with them. Others have not moved but bought their cellphone in a different state. The net result, according to new Pew Research Center estimates, is that 10% of […]
The advantages of these online surveys are obvious – they are fast and relatively inexpensive, and the technology for them is pervasive. But are they accurate?
One-in-six (16%) of those who say they “definitely voted” in the 2014 midterm election have no record of voting in commercially available national voter files.
Concern about data falsification is as old as the profession of public opinion polling. However, a new approach proposed by Kuriakose and Robbins (2015) to detecting falsification is concerning.