A growing share of polling is conducted with online opt-in, or nonprobability, samples. This trend has raised some concern within the industry because, while low participation rates pose a challenge for all surveys, the online opt-in variety face additional hurdles.
The first video in Pew Research Center’s Methods 101 series helps explain random sampling – a concept that lies at the heart of all probability-based survey research – and why it’s important.
The first video in our "Methods 101" series is about random sampling, a concept that undergirds all probability-based survey research. Here's how it works.
The first video in our "Methods 101" series is about random sampling, a concept that undergirds all probability-based survey research. Here's how it works.
Courtney Kennedy of Pew Research Center, who chaired survey researchers organization AAPOR's task force on political polling in the 2016 U.S. elections, discuss the group's findings and recommendations.