report | Jan 26, 2018

For Weighting Online Opt-In Samples, What Matters Most?

A growing share of polling is conducted with online opt-in, or nonprobability, samples. This trend has raised some concern within the industry because, while low participation rates pose a challenge for all surveys, the online opt-in variety face additional hurdles.

feature | May 12, 2017

Methods 101: Random Sampling

The first video in Pew Research Center’s Methods 101 series helps explain random sampling – a concept that lies at the heart of all probability-based survey research – and why it’s important.

short read | May 4, 2017

Q&A: Political polls and the 2016 election

Courtney Kennedy of Pew Research Center, who chaired survey researchers organization AAPOR's task force on political polling in the 2016 U.S. elections, discuss the group's findings and recommendations.

Refine Your Results