The financial crisis dominated the news for the seventh week in a row as earmarks, bailouts, and talk of a second stimulus package helped fuel the narrative. And with Bernard Madoff heading to jail, greed and excess were recurring themes in the news.
For the fourth week in a row, a different component of the faltering economy drove coverage of a crisis now overshadowing every other news event. And the White House and a radio host locked horns in what may actually be a symbiotic relationship.
Bloggers expressed strong opinions on two topics last week—President Obama and Tropicana orange juice. Evaluations of Obama broke down on ideological grounds while the uproar over Tropicana’s change in packaging was about brand loyalty.
As the White House moved on a number of economic fronts last week, the financial meltdown and Obama’s big speech accounted for nearly half the news agenda. And the media distilled an unmistakable message about the direction of the new administration.
The most prominent narrative in social media online last week shifted from the stimulus bill to a critique of Obama’s first month in office. While the economic crisis was still a large topic, a policy change at Facebook created an uproar that forced the site to then change course.