Social Media Fact Sheet
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
Publications
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About a third of Americans say they’ve had an online shopping scam happen to them
The vast majority of U.S. adults (85%) say online scams and attacks are a problem on shopping sites and apps.
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How Do Americans View Childhood Vaccines, Vaccine Research and Policy?
A majority of Americans say childhood vaccines are effective at preventing illness, but slightly fewer are confident that the vaccine schedule is safe.
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Have changes to CDC guidelines influenced Americans’ COVID-19 vaccine decisions?
A majority of U.S. adults (59%) say they don’t want to get an updated COVID-19 vaccine.
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12th grade girls are less likely than boys to say they want to get married someday
67% of 12th graders say they’ll likely choose to get married someday, down from 80% in 1993. The decline reflects shifting views among girls.
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What the data says about food stamps in the U.S.
On average, 42.4 million people in 22.7 million households received monthly SNAP benefits through the first eight months of the 2025 fiscal year.
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If the U.S. had 100 people: Charting Americans’ religious affiliations
If the U.S. had 100 people, 62 would be Christians, including 40 Protestants, 19 Catholics, two Latter-day Saints and two who identify with other Christian groups.
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South Africans See Their Country’s Influence Weakening Ahead of G20
Economic optimism remains low in South Africa but is improving. Adults there increasingly see China favorably and value economic ties with China.
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How Parents Use Online Communities
On Reddit’s largest parenting forum, around one-in-five posts mention kids’ tech use. Posts often express negative emotions, but comments are overwhelmingly supportive.
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On average, Americans want to live until they’re 91
A broad majority of U.S. adults (76%) say they would want to live until they’re at least 80. That includes 29% who would like to reach 100.
