Tech Adoption Climbs Among Older Adults
Nearly two-thirds of those age 65 and older go online and a record share now own smartphones – although many seniors remain relatively divorced from digital life.
Publications
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Partisan Identification Is ‘Sticky,’ but About 10% Switched Parties Over the Past Year
Survey Report Those who study politics have long known that a person’s party affiliation is a strong predictor of how they will vote and what their opinions will be on most political issues. Some of the power of partisanship comes from its relative immutability: Most people remain loyal to a political party. But over a […]
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Public Divides Over Environmental Regulation and Energy Policy
Americans lean toward regulations – not economic markets alone – as the most effective way to increase reliance on renewable energy, but they are evenly split on whether fewer regulations can protect air and water.
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Public Divides Over Environmental Regulation and Energy Policy
Americans lean toward regulations – not economic markets alone – as the most effective way to increase reliance on renewable energy, but they are evenly split on whether fewer regulations can protect air and water.
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What Low Response Rates Mean for Telephone Surveys
Telephone polls still provide accurate data on a wide range of social, demographic and political variables, but some weaknesses persist.
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Video Explainer: Understanding random sampling for public opinion surveys
The first video in our “Methods 101” series is about random sampling, a concept that undergirds all probability-based survey research. Here’s how it works.
