Numbers, Facts and Trends Shaping Your World

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  • short reads

    Generational Differences in Views of Obama

    The over-65 Silent generation is more likely than younger age cohorts to say that President Obama makes them angry. Four-in-ten Silents share this sentiment compared to 19% of Millennials.

  • short reads

    Paying for Apps

    Just under half (46%) of cell phone and tablet users who have downloaded apps say they have paid for an app at some point.

  • report

    The Presidential Campaign Heats Up Online

    The GOP presidential hopefuls were a major topic for bloggers and Twitter users last week as two other subjects also generated significant interest in both social media platforms—the Occupy Wall Street protests and the life and legacy of Steve Jobs.

  • report

    Public Closely Tracking Economic and Political News

    Overview A combination of intertwined economic and political stories topped the public’s news interest last week. No single story dominated Americans’ attention. Nearly two-in-ten (17%) say reports about the condition of the economy was their top story, while 14% cite news about the candidates for president in 2012 as the story they followed most closely. […]

  • short reads

    Americans and Text Messaging

    Young adults are the heaviest users of text messaging, sending or receiving an average of 87.7 text messages on a normal day.

  • short reads

    Generations and the 2012 Election

    Millennial voters favor President Obama by a 61% to 37% margin, while those over 65 –the Silent generation voters — favor Mitt Romney by a 54% to 41% margin, creating a generation gap of 20 points.