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    From the iPhone 4S to Steve Jobs’ Passing, Apple Dominates Social Media

    Last week, many in social media were consumed by two major events, the unveiling of a feverishly anticipated Apple iPhone and the death of the genius and driving force behind that company, Steve Jobs. Meanwhile, a TV interview that spelled doom for one of TV’s signature theme songs was the most-viewed YouTube media.

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    iPhone Rumors Ignite the Social Media

    The recently announced iPhone 4S triggered huge anticipation online last week, with many tech bloggers expecting an iPhone 5 instead. Changes to social networks Facebook and Google+ also fueled the online conversation. And the protests on Wall Street were among the top subjects on YouTube and Twitter.

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    Bloggers Debate Hurricane Hype

    Did the media overplay Hurricane Irene? What should the media’s role be? Bloggers weighed in strongly last week. And thanks to news about pop star Beyonce, the MTV Video Music Awards set a record on Twitter and were the subject of the most popular video on YouTube.

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    Quotes, Tributes and Puns About the Steve Jobs Resignation Fill Twitter

    The resignation of the admired businessman and inventor dominated Twitter for the week, far outpacing a pair of natural disasters on the East Coast. On YouTube an international basketball brawl drew significant attention while bloggers were stunned at the size of our national debt.

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    Debt Drama Drives Economic Coverage to Near Record High

    After building for more than a month, the Beltway Battle over the debt ceiling exploded as a story last week, accounting for more than half of the newshole. No other story even generated double digit coverage in a week dominated by a single subject.

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    Social Media Users Blast the Debt Deal

    The deal to raise the debt ceiling in Washington drew harsh criticism from both the left and the right last week as the subject received significant attention on blogs, Twitter and YouTube. The other subject to generate substantial interest on both blogs and Twitter was news about a teen pop star.

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    Trump Pushes the 2012 Race into the News

    The fighting in the Mideast, and especially Libya, topped the news last week, narrowly ahead of the U.S. economy. But perhaps the most interesting development was the emergence of the presidential campaign as a major story—thanks in large part to one controversial candidate-in-waiting.

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    Bloggers Return to Politics and Palin

    For the first time in two months—driven largely by the Sarah Palin bus tour—the news discussion on blogs turned back to politics. On Twitter, business strategies for social media and concerns about global warming led the way. And on YouTube, the economic crisis in Spain was the subject of the two most popular videos.

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    A Year in the News 2010

    Two weeks into the year, a devastating earthquake struck Haiti and dominated the news in the United States for a month. As coverage began to subside, the climactic legislative battle over remaking the American health care system took on a feverish quality—and began its own month-long control of the news. In April, an oil rig explosion in the Gulf of Mexico commandeered the media’s attention all the way into August. And from Labor Day to Nov. 2, the midterm elections held the media’s fascination far beyond anything else.

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    Egypt Takes Center Stage on Blogs

    Last week, bloggers tackled the situation in Egypt as both reporter and commentator. More were critical of Obama’s actions but the discussion moved far beyond the current president. And two of the most-viewed videos on YouTube featured scenes of the protests in the streets of Cairo.

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