Polling on probability-based panels is becoming more common

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April 17, 2023

How Public Polling Has Changed in the 21st Century

Polling on probability-based panels is becoming more common

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Polling on probability-based panels is becoming more common

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How Public Polling Has Changed in the 21st Century
Number of active national public pollsters in the study dataset
Polling has entered a period of unprecedented diversity in methods
Growth of online opt-in methods in national public polls paused between 2020 and 2022
More than a third of national public pollsters changed how they poll after 2020
Growing share of national pollsters are using multiple methods
Texting gains some traction in national polling in 2022

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ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

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