Numbers, Facts and Trends Shaping Your World

The Fort Hood Tragedy Highlights the Reporting Role of Social Media

PEJ New Media Index November 2-6, 2009

The November 5 shootings at the Fort Hood Army post dominated much of the online community last week, registering as the No. 1 story in both the blogosphere and on Twitter, despite occurring late in the week. On YouTube, however, international events earlier in the week remained at the top.

The attack that left 13 dead and 30 wounded, allegedly perpetrated by Major Nidal Malik Hasan, generated condolences and commentary from the online community. And as was the case in mainstream media last week, some of that conversation focused on the suspect’s Muslim religion and possible motives for the attack.

But perhaps more significantly, the Fort Hood rampage highlighted the emerging role of social media-particularly Twitter-in producing instantaneous accounts of breaking news events. And indeed the accuracy and value of that reporting became a topic for discussion.

From November 2-6, 20% of the links to news-related stories from blogs were about Fort Hood according to the New Media Index from the Pew Research Center’s Project for Excellence in Journalism. On Twitter last week, the shootings were also the top subject, receiving 38% of the news links for the week, according to the tracking site Tweetmeme.

But those numbers don’t fully reflect the intense interest in the story. The shooting only encompassed the last day of the week studied (occurring mid-day Thursday, it was reflected in Friday’s coverage). On that day, Friday, November 6, fully 67% of the blog links and 88% of the links on Twitter were about the Fort Hood rampage.

The other top stories, which occurred earlier in the week, represented a diverse mix of subjects.

On blogs, the second-largest story (16% of the links) was a November 3 BBC report about a bear in Indian-administered Kashmir that killed two militants hiding out in the bear’s cave. A story about an Australian psychologist who claims that grumpy people are less gullible and better at communicating finished third at 13%. Fourth, at 11%, was a  Los Angeles Times column by William Voegeli claiming that California’s high tax-high benefit economic model is less effective than states with lower taxes. And a study suggesting that a diet high in processed food can increase the risk of depression, also from the BBC, finished fifth at 8%.

On Twitter, the second-largest topic was Twitter itself with 32% of the week’s news links. That included a November 4 article by the founder of Mashable about the connection of Twitter to real-time journalism, ironically posted one day before the events at Fort Hood.

The third story, with 5%, was about the resignation of Keith Bardwell, a Louisiana Justice of the Peace who gained notoriety after refusing to marry an interracial couple. A Wired report that the new operating system Windows 7 was vulnerable to viruses was fourth at 3%, while several stories about global warming-a hot topic online for the last few weeks-finished fifth at 3%.

The Role of Social Media in Covering Fort Hood

As the media scrambled to report the Fort Hood attack, social media played an important role.

A number of Twitter users and bloggers claiming to be stationed on the base quickly posted eyewitness accounts which some mainstream outlets then incorporated into their own online coverage.

The actions demonstrated both some of the value of these immediate communications and also the traditional media’s willingness to incorporate them into their own coverage. 

Tearah Moore, who identified herself as a Fort Hood soldier just returned from Iraq, posted a number of tweets that were picked up throughout the Web. “Ft Hood is on lockdown. Some guys just shot 19-25 people. As least 11 died so far. I’m at the hospital right now. Please pray for all of em,” Moore wrote.

An anonymous blogger claiming to be at Fort Hood posted updates under the pseudonym Porphyrogenitus. “I’m here working at Casey Library on post, and we’re on lock down as there was a shooting rampage (that’s what people are calling it) at the SRP site at the former Sports USA down the street from us. Apparently 7 are dead and 15 injured.”

Porphyrogenitus later updated, arguing that media accounts of chaos at the base were inaccurate. “There is no chaos here that is detectible, everything is very orderly and people are doing what they need to. The use of the word ‘chaos’ just set me off. There will probably be a lot of bogus descriptions used by the ignorati we rely upon for information.”

A number of well-known media outlets, such as the New York Times, NBC’s Today Show and The Huffington Post, took advantage of the flow of online information as they set up Twitter lists that aggregated these types of eyewitness posts and also the feeds of other news organizations near the scene.

The lists from The Today Show and The Huffington Post, for example, both included tweets from local news sources such as TV station KCEN and the Fort Hood Sentinel, as well as numerous individuals located in and around the base.

The Austin-American Statesman went a step further, creating its own Twitter account that relayed raw information as soon as they received it. It included updates on the suspect and information directed toward people on the base.

“Killeen ISD has locked down its 9 schools on the post. The other schools in the district have not been locked down,” the paper tweeted soon after the events occurred. Later, it linked to pages that described how area citizens could donate blood to the victims.

However, in the rush to report on events at Fort Hood, some misinformation spread quickly, most notably that there was more than one shooter in the attacks and that one was killed during the incident. The initial sources of the false information are still unclear, but by the time it was corrected, many in both the mainstream press and social media had reported it.

For example, the Statesman Twitter account reported, “Officials say the shooting began at 1:30 p.m. CST and that two shooters are believed to be involved.” They later added, “Texas Gov. Rick Perry says there were three shooters, 1 was killed, 2 are in custody.”

After the initial confusion gave way to the facts, an online debate emerged about the effectiveness and accountability of real-time social media reporting.

Megan Garber wrote on the Columbia Journalism Review site that these Twitter lists compiled by news organizations were beneficial and “represent a vast improvement over the previous means of following breaking news in real time. Lists also represent, more significantly, a new-or, more precisely, a newly facilitated-way for news organizations to collaborate: they allow news outlets essentially to co-opt others’ reporting. But in a good way-to the benefit of the news organizations in question and, of course, their audiences.”

Paul Carr at Tech Crunch, a technology-focused blog, strongly disagreed.

“For all the sound and fury, citizen journalism once again did nothing but spread misinformation at a time when thousands people with family at the base would have been freaking out already, and breach the privacy of those who had been killed or wounded,” he wrote. “We learned not a single new fact, nor was a single life saved.”*

Fort Hood: The Online Conversation

Given the magnitude of the tragedy, a number of online commentators used Twitter and blogs to express condolences for the victims.

“Pause to say a prayer . . . for those slain and wounded at Fort Hood, those who love them, those impacted by and affected by this shooting . . . and for all victims of gun violence,” requested Mark Koenig on the blog Swords into Plowshares.

But just as the coverage in the traditional media quickly began to examine the role Major Hasan’s religion may have played in the killings, much of the online commentary also pivoted to focus on that sensitive subject.

“I hope this isn’t a religious zealot,” declared the blog S350. “It’s sounding like it a bit.  Even if this guy was such a monster (which I’m not convinced of), I hope the majority of Americans, and especially the majority of the military, which can be even more prone to stereotyping, don’t take this as standard policy for Muslims. It’s not. Go meet a few; they’re just people.”

“We know he is a Muslim, but of course the media wants to make nice and doesn’t want to ruffle any feathers although I’m quite sure if the guy had been remotely Christian they  would not have hesitated to mention it or have talking heads on discussing the resurgence of right wing extremism due to racism or something,” argued The Truth in Black and Right.

“There is a groundswell of Muslim honor killings, and attacks on civilians, and foiled Muslim terrorist plots in the past several years. The more Islamic attacks that are perpetrated on American soil, the more attacks will be inspired by lone Jihadists and small cells,” wrote songdongnigh at Lock and Load as details were first emerging. “It’s long past time to wake up and realize that Islam is the greatest threat to Western civilization ever. This attack is a symbolic strike at the American military to try to get the US to withdraw from the war on Islamists.” 

And although a distinct minority, a few bloggers quickly blamed President Obama for the attacks.



The most viewed news videos on YouTube last week had a distinctly international flavor to them.

The top video was a brief report from Russia about a fork-lift driver who drove into shelves that came crashing down on him. The dramatic closed-circuit footage shows a significant amount of damage, although the driver was reportedly unharmed.

The second and third most viewed videos were both in Portuguese and involved the same controversy at a Brazilian university. Geisy Arruda, a 20-year-old student, wore a mini-dress to class which led to harassment from her classmates and expulsion for disrespecting “ethical principles, academic dignity and morality.”

The fifth video shows an unidentified Italian man warning that the H1N1 vaccine is dangerous and encouraging viewers to read a letter by Dr. Claudia Rainville, a psychotherapist and author who has made similar claims. The information accompanying the video suggests that the vaccine is harmful and part of a government conspiracy. 

Most Viewed News & Politics Videos on YouTube

For the Week of October 31-November 6, 2009

1. A news report from Russia Today of a fork-lift driver in Moscow who crashed into shelves holding thousands of bottles of liquor

2. A short clip of Geisy Arruda, a Brazilian student, the day before she was harassed and expelled from a university for wearing a mini-dress to class

3. A Brazilian news report about Arruda including footage of her in school wearing the controversial clothing

4. Congressman Ron Paul (R-Texas) discusses economics and capitalism with CNN’s Larry King

5. An Italian man claims the vaccine for the H1N1 virus is dangerous

The New Media Index is a weekly report that captures the leading commentary of blogs and social media sites focused on news and compares those subjects to that of the mainstream press.

PEJ has launched the New Media Index as a companion to its weekly News Coverage Index. Blogs and other new media are an important part of creating today’s news information narrative and in shaping the way Americans interact with the news. The expansion of online blogs and other social media sites has allowed news-consumers and others outside the mainstream press to have more of a role in agenda setting, dissemination and interpretation. PEJ aims to find out what subjects in the national news the online sites focus on, and how that compared with the narrative in the traditional press.

A prominent Web tracking site Icerocket which, monitors millions of blogs, using the links to articles embedded on these sites as a proxy for determining what these subjects are. Using this tracking process as a base, PEJ staff compiles the lists of links weekday each day.   They capture the top five linked-to stories on each list (50 stories in all each week), and reads, watches or listens to these posts and conducts a content analysis of their subject matter, just as it does for the mainstream press in its weekly News Coverage Index. It follows the same coding methodology as that of the NCI. This process allows us to compare the New Media commentary, based on the Icerocket list of links, with the commentary in the traditional press.  Note: When the NMI was launched in January 2009, another web-tracking site Technorati was similarly monitoring blogs and social media. PEJ originally captured both Technorati’s and Icerocket’s daily aggregation. In recent months, though, this component of Technorati’s site has been down with no indication of when it might resume. 

The priorities of the bloggers are measured in terms of percentage of links. Each time a news blog or social media Web page adds a link to its site directing its readers to a news story, it suggests that the author of the blog places at least some importance on the content of that article. The user may or may not agree with the contents of the article, but they feel it is important enough to draw the reader’s attention to it. PEJ measures the topics that are of most interest to bloggers by compiling the quantitative information on links and analyzing the results.

For the examination of the links from Twitter, PEJ staff monitored the tracking site Tweetmeme. Similar to Icerocket and Technorati, Tweetmeme measures the number of times a link to a particular story or blog post is tweeted and retweeted. Then, as we do with Technorati and Icerocket, PEJ captured the five most popular linked-to pages each weekday under the heading of “news” as determined by Tweetmeme’s method of categorization. And as with the other data provided in the NMI, the top stories are determined in terms of percentage of links. (One minor difference is that Tweetmeme offers the top links over the prior 24 hours while the lists used on Technorati and Icerocket offer the top links over the previous 48 hours.)

The Project also tracks the most popular news video on YouTube each week.  

*For the sake of authenticity, PEJ has a policy of not correcting misspellings or grammatical errors that appear in direct quotes from blog postings.

Note: PEJ’s weekly News Coverage Index includes Sunday newspapers while the New Media Index is Monday through Friday.

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